In Japan, the act of coordinating outfits with friends, partners, or family is much more than just a matter of style. This practice, known as Osoroi (お揃い), is an expression of unity, intimacy, and group harmony. Unlike in the West, where wearing matching clothes may be seen as embarrassing, in Japan it is regarded as a demonstration of closeness and even fun.
The word Osoroi derives from the verb sorou (そろう), which means "to become complete" or "to match." In practice, the Osoroi code goes beyond fashion: it is a cultural representation of how the Japanese value the collective and belonging. This article explores the origins, meanings, and popularity of this fascinating trend.
Table of Contents
The Origin and Meaning of Osoroi
Osoroi is more than just a simple fashion style; it is a practice that reflects deep cultural values. In Japan, collectivity and harmony are fundamental virtues. Since school days, Japanese children learn to wear uniforms, which symbolize equality and belonging. Thus, the idea of dressing similarly or identically to someone fits perfectly within this context.
Cultural Influence
The book The Japanese Mind by Osamu Ikeno and Roger J. Davies discusses how Japanese society prioritizes group harmony over individuality. This "group consciousness" manifests in practices like Osoroi, where dressing similarly expresses the emotional connection between people. In the context of couples, friends, and even families, Osoroi is a visual gesture that symbolizes loyalty, solidarity, and closeness.
Adaptation to Social Networks
In addition to its cultural foundation, the practice has gained popularity in the digital environment. Young and adult Japanese people embrace Osoroi to take harmonious and attractive photos, especially in tourist spots like Tokyo Disneyland or DisneySea. These colorful and synchronized images stand out on social media, reinforcing the trend.
How the Osoroi is Practiced
Osoroi does not require special events to be adopted. Many practitioners incorporate the practice into everyday activities, such as trips to the mall or beach outings. The flexibility in style is a strong point: the combinations can range from identical clothing to pieces with similar patterns or colors.
Fashion Among Young People
Osoroi is especially popular among young people, with greater adoption among girls. The practice is seen as a form of fun, in addition to expressing emotional connection. Many couples also use Osoroi as a way to demonstrate love and affinity, making it a modern alternative to Western romantic traditions.
Groups and Family
Entire families also participate in the trend, especially on special occasions or trips. This reinforces the idea of unity and creates visual memories that are often immortalized in album photos.
Japanese Fashion and the Collective
In Japan, the concept of dressing as a group dates back to the tradition of school uniforms. The uniformity of clothing has always been associated with the idea of creating group identity, and Osoroi continues this tradition in a creative and modern way.
The Osoroi in Comparison with the West
While in Japan the Osoroi is a celebrated practice, in the West reactions can be mixed. Many people find it embarrassing to wear matching clothes with others, especially adults. However, events like themed parties or family games are exceptions.
In Japan, familiarity with school uniforms can explain the receptiveness to the idea of coordinated clothing. This practice transcends the simple act of dressing, becoming a form of visual communication.
Would You Use the Osoroi?
Osoroi challenges the cultural norms of the West, encouraging a lighter and more fun approach to fashion. Participating in this practice can be a unique experience, especially when visiting Japan.
