Have you ever stopped to think about how the Japanese spend their time on the internet? What are the most accessed sites in Japan and Brazil? With that in mind, we did a survey to share not only data and statistics regarding the Japanese internet, in this article we go further and make comparisons of internet use in Japan and Brazil.
About 100 million people use the internet in Japan, while in Brazil only 119 million have internet access. Of this number, about 75 million Japanese use the internet on their cell phones, while in Brazil the number is about 80 million.
The data in this article refer to the year 2017, so there may be differences with the present. Despite being old, they can serve as a cultural reference and ideas. We do not intend to update these rankings, data is provided by Google itself.

Table of Contents
The most visited websites in Japan
The data used in this article is from the similarweb site, in the list you can see its position, link and the category that the site fits into. The list below shows the most visited sites in Japan:
1 | google.co.jp | Search |
2 | yahoo.co.jp | News and Media |
3 | google.com | Search |
4 | youtube.com | Footage |
5 | twitter.com | Social media |
6 | amazon.co.jp | Virtual store |
7 | docomo.ne.jp | Internet and Telephony |
8 | rakuten.co.jp | Virtual store |
9 | fc2.com | Hospedagem na Web |
10 | dmm.co.jp | Adult |
11 | facebook.com | Social media |
12 | news.yahoo.co.jp | News and Media |
13 | wikipedia.org | Dictionaries and Encyclopedias |
14 | nicovideo.jp | TV and Video |
15 | pornhub.com | Adult |
16 | livedoor.jp | News and Media |
17 | xvideos.com | Adult |
18 | pixiv.net | Visual Arts and Design |
19 | auone.jp | Internet and Telecom |
20 | amoeblo.jp | Social media |
21 | syosetu.com | Arts and Entertainment |
22 | instagram.com | Social media |
23 | eroterest.net | Adult |
24 | livedoor.com | News and Media |
25 | naver.jp | News and Media |
26 | movie.eroterest.net | Adult |
27 | goo.ne.jp | News and Media |
28 | blog.jp | Hospedagem na Web |
29 | news.livedoor.com | News and Media |
30 | kakaku.com | Shopping |
31 | mbga.jp | Social media |
32 | ampproject.org | Computer and Electronics |
33 | weather.yahoo.co.jp | News and Media |
34 | shopping.yahoo.co.jp | Virtual store |
35 | dmm.com | Virtual store |
36 | 5ch.net | Relative to 2ch and 4ch? |
37 | tablelog.com | food and drinks |
38 | cityheaven.net | Adult |
39 | doorblog.jp | people and society |
40 | amoeba.jp | Social media |
41 | dmkt-sp.jp | TV and Videos |
42 | tenki.jp | news and weather |
43 | gamewith.jp | Games |
44 | line.me | social network, messenger |
45 | xhamster.com | Adult |
46 | cookpad.com | food and drinks |
47 | nifty.com | Internet and telephony |
48 | jma.go.jp | news and weather |
49 | granbluefantasy.jp | Jogos |
The most visited websites in Brazil
The list below shows the most visited websites in Brazil:
1 | google.com.br | Search Engine |
2 | google.com | Search Engine |
3 | youtube.com | TV and Video |
4 | facebook.com | Social media |
5 | globe.com | News and Media |
6 | uol.com.br | News and Media |
7 | live.com | Internet, Email |
8 | Mercadolibre.com.br | Shopping |
9 | instagram.com | Social media |
10 | xvideos.com | Adult |
11 | yahoo.com | News and Media |
12 | twitter.com | Social media |
13 | netflix.com | TV and Video |
14 | whatsapp.com | Social media |
15 | ampproject.org | Computer and Electronics |
16 | googleweblight.com | ??????????? |
17 | xnxx.com | Adult |
18 | olx.com.br | Classified |
19 | wikipedia.org | Dictionaries and Encyclopedias |
20 | msn.com | News and Media |
21 | americanas.com.br | Shopping |
22 | xvideos.blog.br | Adult |
23 | pornhub.com | Adult |
24 | pinterest.com | Social media |
25 | sp.gov.br | Government |
26 | hg8dc7bm.com | Some ADS |
27 | folha.uol.com.br | News and Media |
28 | april.com.br | News and Media |
29 | terra.com.br | News and Media |
30 | linkedin.com | internet and telecommunications |
31 | bet365.com | Gambling |
32 | bol.uol.com.br | News and Media |
33 | itau.com.br | finance |
34 | vivo.com.br | Internet and Telecommunications |
35 | letters.mus.br | Arts and Entertainment |
36 | fazenda.gov.br | Law and Government |
37 | answers.yahoo.com | Reference |
38 | aliexpress.com | Shopping |
39 | news.uol.com.br | News and Media |
40 | brainly.com.br | career and education |
41 | correios.com.br | Business and Industry |
42 | wpadx.com | Adult |
43 | magazineluiza.com.br | Shopping |
44 | xhamster.com | Adult |
45 | mediafire.com | Internet and Telecom |
46 | amazon.com.br | Shopping |
47 | loboclick.com | Ads for adult websites |
48 | goo.gl | Internet and Telecom |
49 | monetize.com.br | courses |
Comparing most visited sites in Japan vs Brazil
What can we understand from the most accessed sites in Japan and Brazil? One of the most shocking things was to see in the Brazilian list an ADS site (ads) for adult sites (+18). This makes us understand that many Brazilians try to make money with adult sites in the country and in the world.
I was also impressed with the growth of the digital and physical products website monentizze.com.br, which sures access to the famous hotmart. Apparently yahoo.co.jp manages to be more popular than youtube in Japan. The Google video site also apparently manages to outpace the hits of the famous Japanese site nico nico.
Netflix is relatively new in Japan that it doesn't even appear in the ranking of the 49 most visited sites in the country. In Brazil we had several advertising or invisible sites on the list, which conveys the idea that many try to profit from ads in a heavy and violent way, using alternatives other than Google Adsense or ADX.
I wanted to put the amount of views from each country, but unfortunately the website I used as a source does not provide this data. We believe that the average number of visits for the top websites on the list is above 50 million monthly. I hope you enjoyed the article, if you did, share and leave your comments.
See What Japan Google Searches
At the end of 2017, Google revealed a list of the most searched on its search platform. In Brazil, the most searched term was Big Brother Brasil, showing the level of culture. You will see that the Japanese are not so different from Brazilians and are not as interested in knowledge as some might imagine.
Let's start by showing the list of the 10 most searched in Japan and also in Brazil to make a comparison.
Japan
- Kobayashi Mao
- North Korea
- Dragon Quest 11
- Typhoon
- WBC
- Kazuyo Matsui
- Namie Amuro
- Fumika Shimizu
- Iphone 8
- Chiemi Blouson
Brazil
- Big Brother Brazil
- Brasileirão table
- And either
- Marcelo Rezende
- The Call
- FGTS
- Sisu
- Hurricane Irma
- Despacito
- The farm
This first ranking is about the words that had the most increase and consequently were the most searched in the world. Of course, there are several other words and that had more searches, but should not be selected for the ranking.

In the Japanese ranking we find several outstanding people, let's talk a little about them below. First we should mention the concern about North Korea and the Japanese summer typhoons. The Iphone 8 is another common and affordable thing for the Japanese, I feel sorry for everyone who lives in Brazil, which makes the device a status thing.
It was impressive to see the role-playing game Dragon Quest 11 as the 3rd most searched on Google. Perhaps its release on the Nintendo switch and other portable platforms has made the demand become great. The installed base of the 3DS plus the success of the switch and even the dear PS4 should cover a large part of Japanese netizens.
In fifth place we have the WBC which stands for World Boxing Council or conselho nacional de boxe. I didn't imagine that the Japanese liked boxing so much.
Japanese from Google searches 2017
Now let's talk about the people who appeared in Japanese google searches in 2017.
Kobayashi Mao – A famous Japanese news presenter who was once an actress. Sadly, she died this year on June 22, 2017 at the age of 34 from breast cancer. This must be the main reason for high google searches.
Kazuyo Matsui – Japanese actress, investor, businesswoman, essayist, university professor and life counselor. The high search for this name on google was because the actress started talking about an affair that her husband of more than 17 years of marriage was having. A lot was talked about, even forbidden Viagra the man took.
Namie Amuro – A popular Japanese pop singer who announced her retirement on September 16, 2018.
Fumika Shimizu – Actress, idol and model. In February 2017 she announced her retirement to a religion called Happy Science.
Chiemi Blouson – A Japanese comedian and actress who participated in several shows in 2017.
Other Japanese Google Rankings
Finally, let's share other rankings that google shared this year 2017:
Which is?とは
- What is 忖?
- What is Friday?
- What is liberal?
- What is Conspiracy?
- What is value?
- What is an alert?
- What is a hand spinner
- What is hemolytic bacteria
- What is the dissolution of the Chamber of Deputies What is an exclusive economic zone?
Comparisons 比較
- Parties
- Speaker
- Bitcoin
- Ideko
- gas liberalization
- App comparison
- electronic cigarettes
- Net Super
- Delivery charges
- VR Goggle
Below is a ranking separated by gender:
Most wanted by men
- Card games
- Kim Mio
- Sota Fujii
- Aki Takahashi
- Kei Komuro
- Ito Motoya
- Ikeda University
- Eiichiro Funakoshi
- Fukuoka
- Toro sāmon
Most searched by women
- Kobayashi Mao
- Matsui Ichiyo
- Namie Amuro
- Fumiji Shimizu
- Chumimi Blouson
- Kobayashi Rina
- Mayaa Matsuno
- Sato Rin
- Toyoda Mayuko
- Yoko Nozomi
What do you think of this ranking? Hope you enjoyed the article. We appreciate the comments and shares.